Welcome to
Business Alliance International
European Market Management & Strategy
Clarity. Control. Growth.
we know how to deal with your issues
Common Issues
The "Black Box" Distributor
You have no significant visibility on sell-out data, inventory health, or what your local distribution or retail partner is actually doing to promote your brand.
Lack of Local Representation
You have no dedicated spokesperson or representation to handle high-level retailer negotiations, PR or crisis management in the same time zone.
Invisible at Key Industry Events
You are missing out on critical local sales events and dealer days where the real B2B relationships are forged and your competitors are present.
Pricing & Channel Conflict
Uncontrolled cross-border selling and aggressive online pricing are destroying your margins, angering your retail partners and ultimetly ruining your brand reputation.
Our Mission
- Lack of visibility about what your local distributor is doing
- Under performing retailers
- Unstable pricing in the market
- Lack of proper communication towards your customers or customers
- A sales team that is underperforming
Business Alliance International (BAI) is a premier market strategy and management consultancy dedicated to Consumer Electronics and Technology brands. We specialize in helping manufacturers navigate the complex, fragmented, and competitive European landscape.
We were founded on a simple truth: Great products often fail in Europe not because of the technology, but because of the "Distribution Black Box."
Many brands ship containers to Europe and lose visibility the moment the stock arrives. They struggle with opaque reporting, price instability, and distributors who promise the world but deliver the bare minimum.
Based in the heart of Europe: Amsterdam, the Netherlands. We bridge the gap between Asian Innovation and European Retail.
Our Philosophy: Operational Reality, Not Just Theory.
Unlike traditional management consultants who deliver PowerPoint slides and walk away, Business Alliance International is rooted in operational execution. We don't just analyze the market; we walk the store floors. We don't just suggest KPIs; we join the calls to enforce them.
Our team consists of veterans from the logistics, distribution, and retail sectors. We know the margins, we know the logistics costs, and we know the language of European buyers.
Your trusted partner for all things Europe
What we do
Market Auditing
We verify if your products are actually on the shelf and priced correctly, and do a lot more than that.
Distribution Management
We act as your ''Fractional European Team,'' managing your local partnerships so you don't have to bridge the timezone, culture gap alone.
Channel Strategy
We design the roadmap for entering - or fixing - your presence in markets like DACH, Benelux, France and the UK.
Our background
We have decades of experience in the field managing leading Consumer Electronic brands ourselves. From Sales to Marketing, from Logistics to Complliance. Additionally we have an established network of partner across Europe and beyond. Some of the brands we have worked with:
Contact us
Feel free to contact us for an initial free consultation